The first year of the Major consists of three terms:

  • Term 1, Publication, is related to the field of book- and editorial illustration, graphic novels and independent publishing. You will exchange ideas and form a basis of your understanding of Illustration. During this project you are placed in a specific location where you develop an illustrated publication based on experiences and research at this location.
    Later you will visit an exhibition of own choice and develop a ‘cross-medial experience’ called: The Hyper-journey, for visitors of that exhibition. This project requires you to think of new innovative illustration products and experiment with aspects such as: space, interactivity, and animation. The project is related to the field of spatial design, animation and installations.
  • Term 2 focuses on the on introducing to the content and methodology of WdKA's three graduation profiles (Practices). You will be introduced to the approach, context, professional roles and methodologies associated with the three graduation profiles. 
  • During Term 3 you will research aspects of own identity by visualising your alter-ego. You will also create a collective work in which different ‘alter-ego’s’ meet each other. Besides working with fellow illustration students you will also collaborate with non-design students and clients.

The second year of the Major consists of three terms:

  • During Term 1, Impact, you will explore the boundaries of the field of illustration through research and experiment. The focus lies on creating impact both as individuals as well as a group.
  • Term 2, Taboo, focuses on working with a partner illustrator and creating a visual dialogue. For this project you conduct artistic research about a taboo that you personally are interested in. This results in a series of visual works that that promotes dialogue on this taboo.
  • Term 3, Future, focuses on future opportunities for illustrators as seen from from different perspectives. Part of the project is the visualising future scenarios and collaborating with a external client.

Term 4, Practices, provides you with an in-depth introduction to two of the three graduation profiles (Practices). This learning experience will help you decide upon your graduation profile in the third and fourth academic years.
On top of the major, WdKA adds elective projects. You can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles or Practices. We call them the Autonomous, Social and Commercial Practices. Within the Practices, you focus on new challenges in the fields of technology, the use of public space, the need to engage the public and a challenging international context, and work on real-life, practical assignments which transcend the boundaries of the chosen professional discipline.

Click on the chart on the left to view the Practices and their elective projects.

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision. Within Autonomous Practices, students can specialise in one of four issues: Critical Studies, Digital Craft, Hacking, and Public & Private. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Autonomous Practices

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations. This changing world creates new opportunities and roles for prospective designers and artists. Within Commercial Practices, students can specialise in one of four issues: New Frontiers, Branding, Data Design, and Service Design. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Commercial Practices

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process. The issues currently addressed by Social Practices are Cultural Diversity, Open Design, Gamification and Sustainability; four domains in which systemic change is particularly relevant.

More (in-depth) information about the Social Practices

This phase focuses on practice-driven education within the Major. The students are working on complex assignments, often with real-world clients.
The Major phase of the third year consists of two terms:

  • During Term 1, Interaction you will explore the opportunities of interactive digital media for illustrators.
  • Term 2, Authorship, focuses on creating individual work inspired by personal fascination. You are advised to assume a critical approach to what is already in the industry and how this relates to them.

On top of the major, WdKA adds elective projects. You can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles or Practices. We call them the Autonomous, Social and Commercial Practices. Within the Practices, you focus on new challenges in the fields of technology, the use of public space, the need to engage the public and a challenging international context, and work on real-life, practical assignments which transcend the boundaries of the chosen professional discipline.

Click on the chart on the left to view the Practices and their elective projects.

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision. Within Autonomous Practices, students can specialise in one of four issues: Critical Studies, Digital Craft, Hacking, and Public & Private. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Autonomous Practices

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations. This changing world creates new opportunities and roles for prospective designers and artists. Within Commercial Practices, students can specialise in one of four issues: New Frontiers, Branding, Data Design, and Service Design. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Commercial Practices

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process. The issues currently addressed by Social Practices are Cultural Diversity, Open Design, Gamification and Sustainability; four domains in which systemic change is particularly relevant.

More (in-depth) information about the Social Practices

The Internship period is a temporary placement in which you, as a future professional, will become acquainted with the professional practice, including the scope and range of work activities and various practical aspects of the profession. The goal is to combine the learning process and the professional practice in a way which is not competitive with the professional field. It is also possible to do the internship (or part of the internship) abroad.

Exchange. By studying abroad, you have the opportunity to study in a foreign country and take in the allure and culture of a new environment. WdKA offers you this opportunity as an integral part of your study. During your study exchange you gain credits that can be transferred against your degree at WdKA.

Minor allows you to broaden or deepen their knowledge and skills. You complete it within one semester. Minor includes practical research, visualisation and presentation. You can one of the current issues within the Practices - Critical Studies, Digital Craft, Hacking, and Public & Private; New Frontiers, Branding, Data Design, and Service Design or Cultural Diversity, Open Design, Gamification and Sustainability - or follow a minor at another institute or abroad.

 

In the final phase of the studies, you will graduate in the Major and with the Practice profile that best suits you as a professional illustrator.

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision. Within Autonomous Practices, students can specialise in one of four issues: Critical Studies, Digital Craft, Hacking, and Public & Private. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Autonomous Practices

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations. This changing world creates new opportunities and roles for prospective designers and artists. Within Commercial Practices, students can specialise in one of four issues: New Frontiers, Branding, Data Design, and Service Design. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Commercial Practices

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process. The issues currently addressed by Social Practices are Cultural Diversity, Open Design, Gamification and Sustainability; four domains in which systemic change is particularly relevant.

More (in-depth) information about the Social Practices

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Illustration

Profession and Concept

The first year focuses on the introduction to skills, knowledge and attitudes that we regard as necessary for the profession. At the same time you will learn to think conceptually, explore, experiment and to make using various tools and media, and to ask yourself questions regarding the discipline.

Profession and Concept

This year will focus on further developing of skills, knowledge and attitudes within the Major and further introduction to Practices. As the students progress through the study programme, the projects will keep on increasing in complexity. The students will be working with more advanced instruments and tools, further developing within a professional field of own choosing.

Profession and Concept

The third year is divided between your Major, internship/exchange and graduation profiles (Practices). Upon completing, you will be able to choose the graduation profile that best suits your ambition.

Profession and Concept

The fourth year consists of two blocks: Minor and Graduation.

+ Year 1 Year 2 Year 3 Year 4
Year 1
Year 2
Year 3
Year 4
Major +
Major +
Major +
Minor +
Practices +
Practices +
Internship +
Graduation +