Hybrid Publishing

Willem de Kooning Academy
Sun 2 Sep

Novel Approaches

From 2015 to 2021 the WdKA was committed to the research project Hybrid Publishing.

Researching and experimenting across a broad range of processes native to digital and analogue media, WdKA Hybrid Publishing fosters novel approaches to design, authoring, reading and dissemination made possible through ongoing developments from the legacies of Gutenberg’s press to present-day technologies. From this perspective, the expansive field of hybrid publishing has emerged as space for artists and designers to realize their work.

Given the rapidly changing media landscape, the book, or codex, is no longer the primary form of publishing. Computers, tablets, e-readers, smartphones, and other devices have opened up new possibilities for storytelling, information access, reading, and mixed media outputs. As a result, publications are being reimagined in a plethora of bound and unbound forms.

Working across Commercial, Autonomous and Social Practices, Hybrid Publishing operates as a platform for publishing research. Simultaneously it conducts research through making, prototyping and incorporating iterative design processes. Hybrid Publishing builds on the skills and expertise found in the WdKA Publication Station, Creating 010, and the Experimental Publishing department of the Master Media Design programme at Piet Zwart Institute. Next to internal collaborations, it also works with external partners and tests results through making work accessible to the public.

From Gutenberg's press to present-day technologies