Lifestyle Transformation Design

ABZ, the Digital Natives

Puck Litaay, Jairo Lopez Riestra & Ami Keita
Practice Commercial Practices
Project New Frontiers
Major Lifestyle Transformation Design
Year Fourth Year

Nomination: Drempelprijs 2018

What will the future look like when being a child is secondary to realizing one’s full potential?

Photography: Willemskantine

ABZ is a short film about Generation Z where corporate life, potential and being a child today merge together and beg the question: What will the future look like when being a child is secondary to realizing one’s full potential? ABZ speculates about a future where a childhood is not self-evident. In an odd office building that seems to be a hybrid of a kid's room, office and a talent show backstage children have to prove their adequacy in skills such as Time Management, Vocabulary and Multi-Tasking. With poetic imagery about one of the most confronting issues of our fast-paced and sometimes shallow society it begs the question: what if?..

ABZ creative crew of three

Lifestyle Transformation Design students:

Script & direction: Puck Litaay (website, Instagram)

Costume design: Jairo Lopez Riestra (website, Instagram)

Casting director en stylist: Ami Keita (website, Instagram)

Read the article on I-D


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