Fashion Design


Rosalie van Pinxteren
Practice Commercial Practices
Project New Frontiers
Major Fashion Design
Year Fourth Year

First Research Award 2019

Jury Research Award 2019: "The first prize of the WdKA Research Award 2019, €1.500.-, goes to Rosalie van Pinxteren (Fashion Design - Commercial Practices) for her project Adobefashion. Adobefashion is a fashion collection that currently only exists on Instagram with some fashion items that are photoshopped but look real and others that physically exist but look photoshopped. As a consequence, the audience never quite knows which is which. Both in her thesis and her presentation, Rosalie investigates and plays with these notions of the digital and physical realm.

In her presentation for the graduation show, she defies audience expectations by choosing not to show her tangible fashion designs. As a result of this, her theory and practice are a coherent whole. The jury interprets this as both a critique of the fashion industry and its standard ways of working and as a timely reflection on the state of fashion in the Internet age. Rosalie’s research is driven by social and economic urgency which it adequately addresses both in its thesis and its design. The jury praises Rosalie for her sensibility to metropolitan culture and her ability to translate this into a project that accurately addresses current developments in the fashion industry."

Rosalie's theory and practice are a coherent whole.

Jury Research Award

About this project:

Adobefashion explores the influence of internet culture on today’s digital fashion landscape. The internet, being a space dominated by Photoshopped and other manipulated imagery, plays a prominent role in our changing perception of reality.

By translating Photoshopped forms into actual garments Adobefashion challenges the blurring line between our physical and digital reality. Could we still distinguish reality from manipulation and vice versa?

Could we still distinguish reality from manipulation and vice versa?

By rethinking the representation of fashion, this project aims to show that fashion goes far beyond the physical aspects of it. The work consists of collected digital images, photoshop experiments and translations of digital imagery into actual garments. The focus is not on the garments itself, it rather is about how they are perceived within a digital context. In collaboration with artist Tim Hollander an additional 50 books are published to elaborate on the significance of Adobefashion, accompanied by research and experiments.

Read Rosalie's interview for I-D magazine (in Dutch)