Transformation Design

A Death in the Family

Puck Litaay
a short film
Practice Commercial Practices
Project New Frontiers
Major Transformation Design
Year Fourth Year

Nomination: Drempelprijs 2018

A Death in the Family

film poster

Media is a dominant force that can shape minds and perception, and as media becomes more intertwined in our everyday lives, it influences our thinking. What does a future look like when the way we consume media becomes more personal by the minute? 'A Death in the Family' is a dystopian trend forecast to show people the dangers of a possible future where hyper-personalisation is the status quo. We live in a society that throws progress around lightly and only see the consequences when we have gone too far. We need to deliberate about technology before deciding to embrace it, and with my project, I hope to activate people to do so.

As our future becomes more individualised we lose what it means to be human: Connection, not to the internet but towards each other. Around a dinner table, we meet a traditional and perfect family. But only on the surface, they appear to be such. They seem to be reduced to simplified, cliché versions of themselves and live in a constant state of numbness in which distance and artificiality are a given. Simple, warm family life has turned robotic and cold. Abstract and alienating scenes bring forward the immense distance within this family and ask the viewer the question: is this what we want?