lifestyle Transformation Design

We are now heading into a period of further transformations that will deeply impact our lives on a personal, social and economic level.

Do you believe the world around you matters? Do you like to take the initiative to challenge people to rethink and change their lifestyle? Are you a changemaker, a creator? Welcome to lifestyle Transformation Design.

Our world is constantly changing and with it our way of life. But can we also change the world through our lifestyle? As a Transformation Designer, you know that this is possible and how important it is to meet these challenges. We need to change our way of living to ensure that the world remains a great place to live and work.
Small initiatives can make big differences. You are the designer of these initiatives. By this we mean not designing another new product but a product in order to change, to transform lifestyles. You are part of the new generation designers!

What to expect of lifestyle Transformation Design study?

After in-depth research you analyse the questions, problems and challenges in society. Our behaviour and needs play an important role within these issues, along with our norms and values. Questions arise like are we aware of our role in the contemporary world or in the near and further future? And how do we influence the world through our behaviour?
In your research, you are open-minded to the opinions of others. This by listening to people, watching movies or documentaries, searching databases for information and reading books and magazines.
To arrive from a question or problem to an idea, research methods are needed. You will become acquainted with these methods in the first year of your study, methods which are further explored and elaborated within the study.
By conducting research, you arrive at an idea, a concept which you convert into a design: a magazine, video, product, performance, intervention, poster, app, website, prototype, etc.

Your end product must clearly communicate visually because you want your message to come across. Skills such as photography, audiovisual, interactive design, technology, web and graphic design, interventions and product design are taught by teachers who all work within the professional field.

Collaboration is important with the target group but also with your fellow students, within your own department or other disciplines, nationally and internationally. Learning from and with each other is central in the study, which also involves transdisciplinary work. We are proud to be an international academy-students from all over the world apply for our courses. We support diversity in our academy. Therefore, we speak English in the classroom.

Why would you want to study Lifestyle Transformation Design?

There is a demand from society and the market for answers and solutions that are not immediately obvious. Thinking outside the box and having an open mind is, in addition to in-depth research, essential for the creative process. Innovative ideas and solutions are created by thinking differently, re-framing, but also by being critical.

We work according to the three C's:

  • Communication: how do you convey your message;
  • Cognitive: how do you convince people to re-think the obvious and how do you encourage them to change their lifestyle;
  • Cooperative: to achieve results you have to work together with your target group, partners, fellow students, clients and professionals in a transdisciplinary manner.

The project doesn’t end when you create the concept. You need to develop and visualise your ideas with the skills you have learned. Your strength lies in recognising and deploying the right medium, the design that fits the question, target group and context. You work primarily with and for people. People make the world and you provide input from your design.

You want to make a statement. You want to make a positive contribution to a society and world that is constantly changing. We give you the tools you need to tell your message through design and through critical thinking.

What makes lifestyle Transformation Design a relevant education?

You work in projects within different contexts: Mobility, Knowledge Economy, Technology, Food, Healthcare, Retail, Resilience, Politics, Art and Culture. By working together with partners, you are in the center of current events and urgent issues.
Our partners are companies that work within these contexts and share their knowledge and experiences with you in the projects. We work together with commercial companies such as media and marketing agencies, festival and event organisation, but also with non-profit organisations, institutions, innovation platforms, think tanks and health and care institutions.

Do you fit in the lifestyle Transformation Design course?

You are curious, you want to learn and discover, you are interested in current events and you feel involved in a world full of challenges. You also like to take initiative, feel the need to activate others, look for original perspectives, want to convince and have a lot of perseverance. You have your own opinion but are also open to the opinions of others.
You want to go beyond text, research, and from there tell your story to the public through a design.
If you recognise yourself in this, apply for this study.

What knowledge and skills do you learn within the lifestyle Transformation Design study?

Knowledge: philosophy, ethnology, social psychology, critical thinking, entrepreneurship.
Skills: photography, graphic design, product design, software, audiovisual design, data design, interactive design, technique, drawing ideas.
Research methodologies: observation, interviewing, data analysis, mapping, future thinking, storytelling, form study, design thinking, contextualising.

What is your role in the professional world and society when you have graduated from the lifestyle Transformation Design course?

After your studies you will be able to view a situation differently, to choose a different perspective and to develop a different framework from research to design. You are the activator to encourage people to change their lifestyle. You are a Transformative Designer.

Career opportunities

  • Curator
  • Product and market innovator
  • Concept developer/designer
  • Creative strategist
  • Trend initiator and visualiser
  • Trend expert
  • Creative visual communication specialist
  • Forecaster
  • Changemaker
  • ...and more

Read the recent manifesto written by the lifestyle Transformation Design students and tutors.

Ah, WdKA lifestyle Transformation Design. The one department at the academy that cannot be defined or explained in one single breath.

On top of the major, WdKA adds elective projects. You can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles or Practices. We call them the AutonomousSocial and Commercial Practices.

Next to 13 majors and three Practices WdKA offers its students high-tech meeting interdisciplinary spaces - Stations. Stations are the place for creating prototypes, experimenting, remixing and improving your ideas. All of our students and staff members are welcome to work in our Stations, regardless of their major, minor, elective module or study year. In the Stations you explore the viability of your ideas and find out how to turn them into fully-functioning creations.

Cover project: Mono-eating by Aimée Jiline Selling

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Meet Our Tutors: Santiago Pinyol

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