Graphic Design

As a graphic designer, you connect your fascination and observations to those of your clients, other designers and the public.

WDKA Graphic Design Programme

As a graphic designer, you give shape to information with the goal of communicating a message or story to a specific audience. Your work connects your fascinations and observations to those of your clients, other designers and specific user groups.

Studying Graphic Design at WdKA means developing and refining a set of media skills, while strategically relating to social, cultural, political, commercial and technological issues of contemporary society. You will explore the powers and responsibilities of graphic design through experimentation, observation, (visual) research, prototyping/testing and peer-to-peer collaboration.

The profession of graphic design has a long tradition. The basis of the discipline is the design of cohesive visual identities and printed publications (books, posters, etc).

In recent decades, graphic design has expanded to include different forms of media such as websites, apps, film and video, interactive installations, exhibitions and interventions in public space. These developments mean that the practice of a graphic designer is fluid and rarely clear-cut, with much space for exploration and invention.

At the WdKA Graphic Design programme you learn to embrace this wide variety of media and find out where this expansion of the field might lead you. You are trained to understand the full potential of analog, digital and hybrid media formats.

We expect students to show an open attitude and continuous self-reflection towards a subject, society, the media, and themselves. As studies progress, you learn to claim your own methods of making, but also of positioning yourself in the graphic design field. This happens thanks to the WdKA Practices: a part of the curriculum that guides students into the roles their work can play in today’s world.

Our WdKA Graphic Design alumni are actively working both as independent creators and as valuable team members in various professional contexts: social, commercial and autonomous.

Cover image: Light Space, graduation project by Victor Koste (2021)



Open Days & Recruitment activities

Want to know more about life at the Willem de Kooning Academy?

Check out our extended programme, full of (online) activities and interaction with student ambassadors and tutors via this link.


Every era contains the conditions for providing a rebel.

Piet Zwart

Career opportunities

  • Graphic designer within an infinite variety of practices

Next to 13 majors and three Practices WdKA offers its students high-tech meeting interdisciplinary spaces - Stations. Stations are the place for creating prototypes, experimenting, remixing and improving your ideas. All of our students and staff members are welcome to work in our Stations, regardless of their major, minor, elective module or study year. In the Stations you explore the viability of your ideas and find out how to turn them into fully-functioning creations.

Dual Degree programme

Do you have an artistic or a musical talent, as well as a hunger for academic knowledge? You can now mix arts and academia in metropolitan Rotterdam. Erasmus University Rotterdam (EUR), Willem de Kooning Academy (WdKA) and Codarts offer you the possibility to combine theory and practice in a five-year Dual Degree programme.


Want to study at Willem de Kooning Academy?

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Experience 4 years at WdKA

Student Work

Graduation Series: Flora Lamy

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Alumni Work: Senka Milutinović

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Born @ WdKA

Los Que Faltan

Meet the alumni