Graphic Design educates a new generation of designers who are engaged, critical, curious and able to relate to the public and clients from an artistic and independent position. We educate makers who – by exploring the responsibility and power of graphic design – are able to relate to social, cultural, political, commercial and technological issues in contemporary society.
Graphic designers want to communicate. Give shape to information in words and images, and tell a story to a specific audience through various media. Design identity and interact with users. As a graphic designer, you connect your fascination and observations to those of your clients, other designers and the public. You want to have a presence everywhere where communication is needed.
The profession of graphic design has a long tradition. The basis of the discipline is the design of print such as books, house styles and posters. In recent decades, graphic design has broadened to include different forms of media such as websites, apps, film and video, interactive installations, exhibitions and interventions in public space. These developments mean that graphic design is rarely clear-cut. It is in the process of transformation and creates much space for innovation.
What we expect from you is an individual, always questioning, open and enterprising attitude towards the subject, towards society, the media, the Willem de Kooning Academy and, not least, towards yourself. Continuous self-reflection during your studies is a condition to arrive at a clear perspective about how you will position yourself as a graphic designer in the world.
Knowledge & Skills:
- Identity, editorial & interface design
- Information journalism
- Media and communication strategy
- (Hybrid) publishing
- Production techniques
- ...and more
Every era contains the conditions for providing a rebel.
- Graphic designer within an infinite variety of practices
On top of the major, WdKA adds elective projects. You can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles or Practices. We call them the Autonomous, Social and Commercial Practices.
Next to 13 majors and three Practices WdKA offers its students high-tech meeting interdisciplinary spaces - Stations. Stations are the place for creating prototypes, experimenting, remixing and improving your ideas. All of our students and staff members are welcome to work in our Stations, regardless of their major, minor, elective module or study year. In the Stations you explore the viability of your ideas and find out how to turn them into fully-functioning creations.
Cover project: Hard Facts, Soft Interpretations by Amy Guijt.