A lot of pieces of clothing are produced each year by the companies worldwide, but many go to waste because they cannot be sold. Fashion and consumers' tastes change, often leaving clothing companies with a huge overstock each season.
In collaboration with Hennes & Mauritz, fashion designers Alexander van Slobbe (tutor at WdKA) and Francisco van Benthum (‘HACKED by_,’) and WdKA students used the sale items and rest-products of the fashion industry as a resource to create new designs in a workshop at the Willem de Kooning Academy. The students customised existing garments using deconstruction and collaging as design techniques, transforming them into new unique marketable pieces. You can see the results of this workshop in formerly Forever 21 store's window (Koopgoot, Rotterdam) from February 7th (14th Dutch Warm Sweater Day).
About H&M Take Care Platform
“Just like our customers, we love fashion. With the Take Care concept, we hope to encourage them to take good care of their fashion favourites so that they can enjoy them for longer,” says Annet Feenstra, Sustainability Manager at H&M, in the press release of the platform. "Take Care is one of our many initiatives to make the fashion industry more sustainable, in addition to our worldwide clothing collection and the option for delivering your online order by bicycle courier."
February, 7th, 2020: Dutch Warm Sweater Day.
Dutch Warm Sweater Day (Warmetruiendag) is an initiative that draws attention to energy saving as a contribution to fighting climate change. On this day, the environmental organisation Klimaatverbond calls on people to turn down the heating and instead wear a sweater to keep yourself warm. This tradition has only been around since 2007 but has already won the hearts of many people and companies.