The outside world is not looking for the autonomous artist or the graphic designer, but for people who possess a multitude of talents and skills. Young creatives who look beyond the borders of their original discipline: creating pioneers.

When you arrive at the academy, you start with a major course. Your major allows you to gain knowledge, (cross-media) skills and attitudes relevant to a wide range of professional fields and practices. The projects you do during your major combine theory, research, skills, concept development, visual design and implementation.

On top of the major, WdKA adds elective projects. The students can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles. We call them the Autonomous, Social and Commercial Practices.

Within the practice, the students focus on new challenges in the fields of technology, the use of public space, the need to engage the public and a challenging international context. You will work on real-life, practical assignments which transcend the boundaries of your professional discipline. Within the practices, there is no longer a distinction between art and design; each discipline is active in its own way within the arena of public space and commercial production. In the final phase of your studies, you will graduate in the practice which best suits you as a professional.

Within the context of these practices, you can fine-tune the direction of your study programme based on your own professional agenda. Each practice has four challenges. In each phase of your study, you can choose between projects linked to these challenges. In short, the practices are structured and defined as follows:

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision.

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations.This changing world creates new opportunities and roles for prospective designers and artists.

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process.