Term 1 focuses on your own orientation within the domain of leisure management. You will be studying this domain from a scientific perspective, researching how the concept of leisure management is applied in a number of different cities. You will also learn to develop a project based on an assignment.

Term 2 focuses on learning how to identify and analyse relevant contemporary trends in the domain of leisure management. You will also be completing the ‘Research’ module; your final product will be an experience based on your research and vision of a contemporary trend.

Term 3 focuses on the practical aspects of creative production. You will be completing the modules ‘Concepting’ and ‘Financial and Legal Aspects of Production’ (‘Financieel en juridisch produceren’). You will submit own concept for an event, which will generate added value while also being financially and legally feasible.

Term 4 focuses on realising the event you have developed and applying the knowledge you have gained during the previous modules.

The first term focuses on studying approaches to entrepreneurship within the creative industries in Europe, and the role you can play in this context. You will research the market demands of the leisure industry, based on a concept which you will first develop and then formulate as a value proposition.

The second term focuses on defining the relevance of your movement. In the ‘Strategic Marketing’ module, you will learn how to define and market a positioning. In the ‘Organisational Aspects’ (‘Organisatiekunde’) module, you will learn about organisational models, teamwork-related skills, and the functioning and management of teams.

The third term focuses on actually bringing your movement into the world at large. In the module ‘Sales & Account Management’, you will learn how to convince potential clients of the value of your services, and how to maintain client satisfaction. In the module ‘Marketing Communication & Sponsoring’ you will learn how to develop communication products that make your movement relevant to a target audience.

The fourth term focuses on learning how to position your movement in a broader perspective within the professional field as a whole, and which decision-making procedures are relevant; you will also start taking part in a debate in the Rotterdam municipal council chamber. You will conduct research and learn how to collect and analyse information as effectively as possible in order to improve leisure services.

Terms 1 and 2 focus on learning how to design practice-oriented research. This will allow you to more effectively identify and describe a current market demand, and to develop a professional product that meets this demand.

Terms 3 and 4 focus on examining from the perspective of ‘Quality Control’ how service processes can be implemented and where necessary improved. This will include the application of theory in the context of a self-defined topic of research.

The ‘International Leisure’ module will provide you with a broad understanding of how the concept of leisure management is applied in various situations worldwide, Taking into account the necessary differences in terms of culture, norms, values and the social context of leisure.

Terms 3 and 4 focus on possibilities for innovation in the field of leisure management. For example, the application of technical innovations in the field of leisure management, or the development of online experiences. You will be learning which resources are relevant in which contexts, how to apply forecasting, and how to implement innovation within an organisation.

Your internship focuses on learning to function as a professional practitioner within an organisation. The academy has partnerships with a number of organisations in the professional field which provide our students with internship positions. Students of course also have the option of finding their own internship position. You can also choose to complete your internship abroad. Organisations that provide internship positions to our students include: International Film Festival Rotterdam (IFFR), Extrema, Solar, Boijmans van Beuningen Museum, Rotterdam Festivals, and Paradiso.

The Minor period provides you with an opportunity to broaden or deepen your knowledge. A minor focuses on one specific topic. Within the minor, you will be conducting research, developing a professional product, and then will present the work you have realised. Leisure & Events Management has developed three of its own minors: ‘Art & Culture Management’, ‘Event Management’, and ‘City Marketing’.

You will spend half a year conducting research and focus on developing a professional product for a client. For example, a concept for a new event or exhibition, or a new ‘customer journey’ for an organisation seeking to develop an improved customer experience. You will present your professional product in the context of the graduation exhibition.

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Leisure & Events Management

Profession and Concept

During the first year, you will be developing your basic skills and knowledge as well as your professional attitude. You will be learning to identify and further develop your talents as well as your conceptual thinking. This phase focuses on ‘learning to produce’, while familiarising yourself with the various aspects of productions such as events and exhibitions.

Profession and Concept

During the second year, you will be further developing as a professional by working on increasingly complex assignments. Halfway through the second year, you will demonstrate in an assessment the knowledge and skills you have developed as well as your intentions for further development. The second year focuses on ‘independent production’ and on learning how to proactively manage and improve your productions. During the second year, you will be developing your own ‘movement’ (in collaboration with ‘Jong Ondernemen’). Throughout the entire year, you will be formulating, implementing and evaluating a number of productions assigned to you by clients. You will be active as part of a team, in which all members have their own roles and functions.

Profession and Concept

During the first half of the third year, you will be completing an internship in the Netherlands or abroad. During the second half of the third year, you will further specialise in a topic of your choice within the domain of leisure management. Halfway through the third year, you will demonstrate in an assessment your ability to independently develop, organise and implement productions. The final phase of the education programme focuses on innovation within the leisure industry.

Profession and Concept

The fourth year consists of two periods: Minor and Graduation. During this final year, you will be further developing and specialising within a commercial, social or autonomous challenge related to the domain of leisure management. This in turn will provide the foundation for your choice of minor, your graduation assignment and your final assessment, in which you will demonstrate how you intend to present yourself to the professional field.

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