The Immersive Tech Week will be held at De Doelen from November 28 - December 2, 2022. Rotterdam University of Applied Sciences is a major partner of this event. For an entire week, attention will be paid to all possible applications of immersive tech.
We live in a rapidly changing world in which digital applications have become increasingly self-evident. Many of these applications are still 2D on the flat screen (phone, laptop, tablet). But a new digital dimension is emerging. The digital 3D world. And with that we are shifting from 'looking' to 'experience yourself'. An information transfer with a much deeper impact. This is the world of Immersive Tech. The world of Virtual Reality, Augmented Reality, Extended Reality and everything in between.
Immersive tech will make a huge difference to the way we learn, work, interact and create and plays therefore an important role in higher art and design education. Willem de Kooning Academy finds it important to critically reflect on these developments and at the same time experiment and explore the boundaries of immersive tech and research how they can be applied within the creative disciplines.
During Immersive Tech Week on Friday December 2, the Academy offers a varied programme, please scroll down for a complete overview.
- Lecture programme: Virtual Fashion & Virtual Bodies
Friday December 2, 2022 | Jurriaanse Zaal | 14.30 - 17.00 hrs
How immersive technologies and virtual experiences play a role in fashion and perception of identity with Beata Wilczek, Sander Veenhof, Nik Gundersen, Juan Lacroix and third year Fashion Design students.
Click here for more detailed information about the lecture programme and how to get tickets.
Roundtable: Art Education & XR
Friday December 2 | Van Beuningen Zaal | 10:00 11:00 hrs.
Brigit Lichtenegger (coordinator Interaction Station) will take part in a panel conversation about immersive tech and art education. You can find more information, here.
Church of VR: Vincent Boon 'Diary of a Shapeshifter'
Every day | Willem Burger Foyer |13:00- 17:00 hrs.
Vincent Boon, alumnus WdKA, will showcase his the graduation project 'Diary of a shapeshifter' at Church of VR. which focuses on the question of how to adapt when pursued by your own shadow. The Diary of a Shapeshifter is an experimental VR experience about transformation while being haunted/sabotaged by your own shadow. Learn more about his work through our Graduation Catalogue.
- Playground: Interactive exhibition by third year Fashion Design students
Friday December 2 | Grote Zaal Hal |10:00 - 20:00 hrs.
Third year Fashion Design students will present there work at the Playground. In an immersive exhibition they showcase breath-taking virtual worlds and digital craftsmanship. Prototyping virtual fashion, speculative avatars and surreal landscapes, the students explore the possibilities of virtual designing. Click here for more information about the exhibition.
- Student XR awards | Open Call to all students
Friday December 2 | Award Ceremony | 18.00 – 20.00 hrs.
There have been all kinds of wonderful XR Awards for years, but until this year there was no Award for good student projects. We thought it was about time those were also allowed to be put in the spotlight. And that is why Hogeschool Rotterdam is organising the 1st edtie Student XR Awards this year.
We are looking for great VR, AR, XR projects made in the context of a study. Registration to compete is open to all students in the Netherlands. The project must not be older than study year 20-21 and the entrant must have worked on it (or helped to work on it) themselves.
There are nice cash prizes to be won and an expert jury will judge on:
Best immersive application
Best autonomous project (art)
Most inspiring application
Immersive and Extended (VR/AR/MR in combination with sensors)
Submit your project, here. Deadline November 25.
Important | A prize of 2,000,- EURO is available to encourage students to continue developing in this fascinating new field of digital realities.