MoCDA Digital Summer Show 2022

Jul 9 2022 Sep 24 2022

Organised in collaboration with international art schools and universities, MoCDA Digital Summer Show 2022 will celebrate the diversity and energy of talented artists from all over the world while promoting new perspectives on digital creativity. The exhibition will provide art students interested in digital media with the opportunity to collaborate with an international art platform. MoCDA will host dedicated events for students, including lectures, curatorial group sessions and hands-on workshops before and during the exhibition, offering insights in the setting up of digital art within virtual exhibition spaces.

MoCDA The Museum of Contemporary Digital Art  is a museum platform that seeks to support the digital art category by documenting, collecting and advancing the position of digital art in a global context through unique curatorial insight and education.

Opening on the 9th July, the show will be the final stage of a process MoCDA is keen to develop with art schools and teachers in the incoming months. The educational mission of the project is to deliver effective theoretical and practical tools to art students and schools wishing to have first-hand experience with the most recent trends in contemporary art. 

The curatorial team has received more than 150 submissions, a testament to the creativity of the art students from all over the world MoCDA had the opportunity to meet. Among these students, there are three first year Advertising & Beyond students from WdKA that are part of the virtual exhibition that will open on the 9th of July in the Decentraland metaverse: Jessica Kuhn, Rafaella Mehmet and Alice Collareta with supervision and guidance of Eden Mitsenmacher.

You can read more about their work below.



Bright light by Alice Collareta

Bright light is the virtual performance of a poem. It explores the relationship with our electronic devices and the everlasting condition of loneliness.

In a society where we are thought to spend more and more time alone, loneliness has taken a new and more complex shape, and has become of greater importance in our life. Modern medias such as YouTube vlogs, podcasts and blogs invite us in the private space of characters that wander around cities, spend their time alone but at the same time share with total strangers their deepest thoughts. Loneliness is romanticized and shared through social media, resulting in an apparent huge therapeutic net, that can help or worsen our isolation.

"What initially inspired me to research about it and try to come out with my own expression of it was a beautiful book of Haruki Murakami. The narrator of the novel interrupts the narrative, leads us to discover his inner world and reflects about the human condition of loneliness. Books like Sputnik Sweetheart or The Catcher in the Rye, are a great inspiration when it comes to this theme, but nowadays there is another factor to take into consideration", says Alice.



Ukkkra By Jessica Kuhn

"Ukkkra is an immersive world that serves as an alternative google street view, made of the same copy paste soviet building where I reflect on the meaning of my own Russianness. It’s basically a collage of images originating from the war in Ukraine (as far as I know) and my cultural influences from Russia while growing up in Germany. The visitor walks through an uncanny reality where kids-tv character Mascha, techno gopniks and mutilated bodies co-exist in the same street. It reveals my search for an explanation, empathy and disgust."





Clones by Rafaella Mehmet

"My works tend to be heavily research based, with a deep interest in exploring the possibilities of social media and our current technological revolution from an ethical standpoint. With this project I am questioning hyper-reality. Particularly whether it is relevant for us to decipher between real & (deep)fake in a world that is irreversibly merged with the digital. I was inspired by a quote from the creative director of Balenciaga, Demna Gvasalia “Technology creates alternate realities & identities. A world of digital clones”. Indeed, this collection of what seems to be autonomous identities is an illusion as they are in fact all manipulated images of myself. Digital identities that do not exist in the tangible world. Identities that are not real. Or are they? By viewing these images, you are experiencing these identities in their realest form. But are they real new identities or are they still me?"