The first year of the Major consists of three terms:

  • Term 1 will first focus on Identity and Value-visual Communication;
  • Term 2 will focus on the on introducing to the content and methodology of WdKA's three graduation profiles (Practices). Students are introduced to the approach, context, professional roles and methodologies associated with the three graduation profiles. This introduction focuses on exploring the intrinsic motivation in the context of the themes and practical examples provided by the Practices. This way, students can begin developing their personal approach to design or their artistic position, while looking ahead to the related study choices in later phases of the study programme;
  • Term 3, Food, will focus on relation between food and health and its influence on lifestyles in present and future.

The second year of the Major consists of two terms:

  • Term 1 will focus on two topics: Politics and Actuality. Relation of identity and image, the power of image. Politics as case study.  The future development of cities, and the impact of these developments on the lifestyles of citizen.
  • Term 2, Trans-humanism and Singularity, future influences of technology and body related to human behaviour and needs.

Term 3, Practices, provides you with an in-depth introduction to two of the three graduation profiles (Practices). This learning experience will help you decide upon your graduation profile in the third and fourth academic years.
On top of the major, WdKA adds elective projects. You can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles or Practices. We call them the Autonomous, Social and Commercial Practices. Within the Practices, you focus on new challenges in the fields of technology, the use of public space, the need to engage the public and a challenging international context, and work on real-life, practical assignments which transcend the boundaries of the chosen professional discipline.

Click on the chart on the left to view the Practices and their elective projects.

 

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision. Within Autonomous Practices, students can specialise in one of four issues: Critical Studies, Digital Craft, Hacking, and Public & Private. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Autonomous Practices

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations. This changing world creates new opportunities and roles for prospective designers and artists. Within Commercial Practices, students can specialise in one of four issues: New Frontiers, Branding, Data Design, and Service Design. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Commercial Practices

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process. The issues currently addressed by Social Practices are Cultural Diversity, Open Design, Gamification and Sustainability; four domains in which systemic change is particularly relevant.

More (in-depth) information about the Social Practices

In this phase you will focus on your role as a Lifestyle Transformation Designer in the professional field and learn to position yourself. Next to presenting yourself by means of portfolio, pitch, teaser and event you gain knowledge of entrepreneurship. The last project ‘Retail Related to Social Context’ takes place in public space, outside the academy, a real-world experience. Your role as a designer is further defined.

On top of the major, WdKA adds elective projects. You can choose from a wide range of contemporary subjects and issues. These projects introduce students to our three graduation profiles or Practices. We call them the Autonomous, Social and Commercial Practices. Within the Practices, you focus on new challenges in the fields of technology, the use of public space, the need to engage the public and a challenging international context, and work on real-life, practical assignments which transcend the boundaries of the chosen professional discipline.

Click on the chart on the left to view the Practices and their elective projects.

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision. Within Autonomous Practices, students can specialise in one of four issues: Critical Studies, Digital Craft, Hacking, and Public & Private. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Autonomous Practices

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations. This changing world creates new opportunities and roles for prospective designers and artists. Within Commercial Practices, students can specialise in one of four issues: New Frontiers, Branding, Data Design, and Service Design. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Commercial Practices

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process. The issues currently addressed by Social Practices are Cultural Diversity, Open Design, Gamification and Sustainability; four domains in which systemic change is particularly relevant.

More (in-depth) information about the Social Practices

The Internship period is a temporary placement in which you, as a future professional, will become acquainted with the professional practice, including the scope and range of work activities and various practical aspects of the profession. The goal is to combine the learning process and the professional practice in a way which is not competitive with the professional field. It is also possible to do the internship (or part of the internship) abroad.

Exchange. By studying abroad, you have the opportunity to study in a foreign country and take in the allure and culture of a new environment. WdKA offers you this opportunity as an integral part of your study. During your study exchange you gain credits that can be transferred against your degree at WdKA.

Minor allows you to broaden or deepen their knowledge and skills. You complete it within one semester. Minor includes practical research, visualisation and presentation. You can one of the current issues within the Practices - Critical Studies, Digital Craft, Hacking, and Public & Private; New Frontiers, Branding, Data Design, and Service Design or Cultural Diversity, Open Design, Gamification and Sustainability - or follow a minor at another institute or abroad.

In the final phase of the studies, you will graduate in the Major and with the Practice profile that best suits you as a professional lifestyle transformation designer designer.

Autonomous Practices focus on the artistic and expressive possibilities of the (individual) artist, teacher or designer; who work from the perspective of their personal vision of the world and the human condition, and give shape to this vision. Within Autonomous Practices, students can specialise in one of four issues: Critical Studies, Digital Craft, Hacking, and Public & Private. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Autonomous Practices

Commercial Practices are oriented towards our “next” economy. Our world is changing rapidly fused for example by technological disruptive innovations. This changing world creates new opportunities and roles for prospective designers and artists. Within Commercial Practices, students can specialise in one of four issues: New Frontiers, Branding, Data Design, and Service Design. Each issue has its own specific courses, tutors with relevant professional backgrounds, and external partners with whom students can collaborate.

More (in-depth) information about the Commercial Practices

Social Practices focus on art and design that impacts societal issues by designing or redesigning processes, interactions and relationships, and by involving participants or stakeholders in the design process. The issues currently addressed by Social Practices are Cultural Diversity, Open Design, Gamification and Sustainability; four domains in which systemic change is particularly relevant.

More (in-depth) information about the Social Practices

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Lifestyle Transformation Design

Profession and Concept

Your academic career starts with gaining insights in your own identity, diverse lifestyles and how lifestyles are transformed by means of actual societal issues. Tutors from the professional field will teach you to gain knowledge, share their experience, conduct research and to realise an end product. Topics of the projects are: Identity and Visual Communication, Work and Technology and Food and Health, related to future lifestyles. You will be exploring your own talents within the projects. Focus is on photography, graphic design, product design, philosophy and research.

Profession and Concept

This year we encourage you to delve in the social, more complex issues related to transformation of lifestyles in future perspective. We will explore the role of politics in daily life, activism in public space and the fragility of the human(lifestyle) related to technological developments. Within the projects we collaborate with professional partners. Your uniqueness as a designer becomes more visible. Further the focus lays on audio-visual techniques, presentation, digital techniques and social psychology and research.

Profession and Concept

The third year is divided between your Major, internship/exchange and graduation profiles (Practices). Upon completing, you will be able to choose the graduation profile that best suits your ambition.

Profession and Concept

The fourth year consists of two blocks: Minor and Graduation.

+ Year 1 Year 2 Year 3 Year 4
Year 1
Year 2
Year 3
Year 4
Major +
Major +
Major +
Minor +
Practices +
Practices +
Internship +
Graduation +