WdKA / Dutch Design Week 2018

Oct 20 2018 Oct 28 2018

During Dutch Design Week 2018 WdKA/PZI students, alumni and tutors organise and participate in a series of events, you are cordially invited to visit all of them! The additions to this programme are made daily. If you are a WdKA/PZI alumnus, student or tutor at WdKA/PZI participating in any of the DDW events or shows, please let us know, we'll be happy to share it on our site.


Master of Interior Architecture: Research + Design [MIARD], Piet Zwart Institute

Sectie-C, Hall 10 Eindhoven
20 t/m 28 October, 11:00 - 19:00

Ulterior is an exhibition that presents elephants, bots, a kissing booth and totem, VR travel, Gitanas and other objects de désir, engaging with modern-day ulterior tendencies. Via a carousel of the lens, the exhibition explores a mix of current ideas, things, and spaces, gently inspired by the often-misinterpreted expression ulterior motive. Projects are positioned across multiple media, scales and scenarios by international designers who embrace an expanded practice.

Designers: Gill Baldwin, Ilonis Bairamidis, Carlijn Olde Beverborg, Katryna Ciurlionis, Liza Diekema, Thomas Galvan, Beatriz Peró Giannini, Theodora Kalamatianou, A Lim Kim, Aleksandra Oszczak, Chiara Raimondi, Marta LaTorre Rubio, Livia Stacchini, Amelie Johanna Unger, Magdalena Wierzbicka.

More information about this exhibition on this page.

Design to Quit

Klokgebouw 50, Eindhoven
20 t/m 28 October, 10:00 - 18:00

According to Pharos, the Dutch centre of expertise in health disparities, this is due to the fact that the lower socio-economic classes are harder to reach and have different needs than the higher socio-economic classes. This is where Willem de Kooning Academy comes in. 27 students of the Product Design department accepted Pharos’ challenge to broaden the scope of quitting strategies. Together we strive towards a smoke-free society!

Participating students: Britt van den Berg, Floris Beuger, Balazs Bognár, Rico Dyks, Esmee van Engelen, Yori Ettema, Vera Flinterman, Simone Klerks, Sanne Kooijmans, Judith van Lamoen, Alice van der Lande, Tom Meeuwsen, Rik van Mierlo, Vinay Nandargi, Coen van Noord, Maaike van Papeveld, Idgie Pena Silva, Sari Rikken, Elle Smeets, Julia van Soest, Renée Spanjer, Elfi van der Steen, Vilius Vaura, Nicky Vollebregt, Rik Wijngaards, Marlon van der Zande, River Diephuis, Lisette Keyser.

On Monday, October the 22nd, the students will discuss their projects with the Dutch Minister of Health Hugo de Jonge.


Manifestations 2018: Will the Future Design Us?

Veemgebouw, 9th floor
Torenallee 100, Eindhoven
20 t/m 28 October, 11:00 - 18:00

Manifestations focuses the spotlight on art and projects that investigate the ‘matches’ and ‘mismatches’ between people and technology. Artists, like no others, are able to put technology and unstoppable developments in a different, unexpected perspective. They approach technology not as profit-driven solutions to increase convenience, but instead research, play, ask and show how technology can help build a sweeter, more humane world.

These young, often recently graduated artists, are not affected by a blind love for technology; instead, they approach technological developments as reciprocal: people develop technology but people are in turn also undeniably shaped by technology. The reciprocity between technology and humanity, this mutual influencing, is oftentimes exciting and fun, sometimes a bit problematic or scary; it can feel very close and intimate, and sometimes it is pretty distant or unkind.

Participating alumni: Jeanine Verloop (Reawaken)Caio Vita (Imprecisely Human), Rogier van der Galiën (The Slippery Phish Project)Annemiek Höcker (The Search for Submission).

BinnenhofInsideOut Awards

Klokgebouw 50 Hall 4, Eindhoven
20 October 16:00-18:00

Under the direction of jury chairman Hedy d'Ancona, the prizes for the design contest BinnenhofInsideOut will be announced on October the 20th. You can view all the contesting designs in the same space, from 20 to 28 October.

BinnenhofInsideOut, an initiative of FaberExposize, focuses on making The Hague's city centre attractive during the period of the Binnenhof renovation. This main attraction of the city will not be accessible to the public for more than five years starting from 2020. The designers have come up with the creative solutions to ensure that no less, but more visitors come to The Hague in that period. Our alumni, design duo Studio Bureau (Frans van Ditzhuijzen and Thijs van Dalen) are among the nominees. Read here about the project they have submitted.

SupertoysSupertoys Merle Flügge (PZI, 2017) 

Torenallee 45, Eindhoven
20 t/m 28 October, 10:00 - 18:00

"We are modern animists: we believe that the objects and furniture surrounding us are becoming more and more alive. We ask ourselves if objects can have a life of their own and if they will become conscious entities in our social and cultural constructs. Will we treat them as pets in the near future?

Our passion for design, storytelling and science-fiction is the starting point for each project. In our work, we explore how objects come to "life" and the thinking behind it: how this completely changes our relationship with objects. We like to play with vibrant colours, ambiguous shapes, the imaginary and also use artificial intelligence and robotics to explore this change. Thanks to Broeinest who invited us into their trend-worlds and Abet Laminati for their colourful decorative laminate we can tell the story of SupertoysSupertoys and our dream of a modern animist society."

Driving Dutch Design

Klokgebouw Hall 2, Eindhoven
20 t/m 28 October, 10:00 - 18:00

What’s in it for you? The added value of design. Driving Dutch Design is a masterclass program of ABN AMRO, Beroepsorganisatie Nederlandse Ontwerpers (BNO) and Dutch Design Foundation (DDF). It helps talented designers to professionalise their company within the world of entrepreneurship. Among the participants are our alumni: Selma Hamstra (Product Design), Roza Schous (Photography)and WdKA tutor Thomas Linssen.

Softwear  by Google, Lidewij Edelkoort & Kiki van Eijk

Paradijslaan 8, Eindhoven
20 t/m 28 October, 11:00 - 00:00

Already in 1998 trend forecaster Lidewij Edelkoort conceived the idea technology blending in our day-to-day analogue life. 20 years later she revisits her concept and teams up with Google. This results in the installation Softwear that investigates how electronic devices could become more tactile and seamlessly integrated to workplaces and homes, through the introduction of elements such as textiles. Isaac Monté, our alumnus and a tutor at Product Design is one of the participants.

Robot Love

Melkfabriek, Eindhoven
20 t/m 28 October, 11:00 - 18:00

Robot Love is an interactive exhibition about the love between humans and robots. More than 50 artists, designers and scientists ask you whether robots are capable of love.

Writer and artist and WdKA Autonomous Practices tutor (study path Hacking) Ine Poppe has developed chatbot PIP together with Marc Buma and Bart Roorda. A chatbot is a computer programme with which you can have a conversation via the keyboard. PIP has a special and clear mission: to investigate whether people can learn from robots about love. Some of these conversations can be listened to in the audio piece at the exhibition. When interested, you can still have a conversation with PIP at www.robotlove.nl.

Pathfinders: Felt Experience versus Embodied Statistics

Veem Floor 2
Torenallee 80, Eindhoven
20 t/m 28 October, 11:00 - 18:00

This installation is a part of a shared show by Gaspard Bos (tutor WdKA, Social Practices), Lilian van Daal en Julia Janssen, the recipients of the Talent Development Grant (Stimuleringsfonds Creatieve Industrie).

Pathfinders invites participants to experience and play with anxieties that our present-day risk society projects upon prospective parents. Conceptualised as a designerly form of autobiographical storytelling, the experience is intended to prompt reflection and conversation on gender stereotypes, societal expectations that are reflected within and reinforced by statistics on health and parenthood.


YA Present! Powered by BNO

Sectie-C: Club C
Daalakkersweg 14, Eindhoven
20 t/m 28 October, 11:00 - 21:00

During Dutch Design Week, the latest group of young alumni will introduce themselves at Sectie-C in Club-C, Eindhoven’s design hotspot. Together with recent graduates from design collective Zwart Frame, the group has developed an extraordinary setting where they’ll exhibit their work. During the daily evening sessions, the challenges that young designers are wrestling with will be revealed to the audience with a selection of special speakers. Among the participating designers are our own Hugo van der Loo (Product Design 2018),  Marieke den Ouden (Graphic Design 2018) and Perrine Philomeen (Fashion Design 2018).


Volverium / Thijs Biersteker

Vonderweg 1, Eindhoven
20 t/m 28 October, 11:00 - 19:00

Volverium (Thijs Biersteker, Advertising, 2009) creates awareness for the impact of algorithms that result in today’s information bubbles. The powerful algorithms designed to reinforce our interests also ensure that we see little of what’s new, different or unfamiliar. Biersteker’s Volverium aims to open us up again to a universe of new perspectives by putting you in the middle of it. Blending reality and virtual reality in analogue ways.

Looking through VR glasses, the high tech planetarium like piece places you in the centre of a new universe. Giant lenses turn around you, rhythmically, elegantly distorting and bending reality as you experience it now, creating new viewpoints to look at your surroundings.

The art installation is created in collaboration with musician Jacco Gardner in the context of his new album. Living on the edges of kinetic art, virtual reality and augmented reality the music and installation guide you along the new viewpoints and bent realities.

Engineer: Casper van der Meer, technical lead: Kees Plattel, technical build: Melanie Kool (Advertising, 2016), music: Jacco Gardner.


home smart home

VPRO Medialab

Our alumni Roman Strijbos and Levi Verspeek have collaborated with VPRO and have created one of the promotion videos for home smart home exhibition curated by VPRO Medialab.

[caption id="attachment_7020" align="aligncenter" width="1024"] Home Smart Home: ALEX - Smart devices in de seventies.[/caption]

Cover image: Jeanine Verloop, Reawaken