Studium Generale: Speculations and Science

Nov 1 2017
Where Imagination Meets Science

Studium Generale Programme, Commercial Practices, year 3.

November 1, 2017

Public programme : 9.00 – 12.30
Workshops (WdKA)13.15 – 17.00
Location: Science Tower, Erasmus Centre for Entrepreneurship, Marconistraat 16 (9th floor), Rotterdam


The Studium Generale program ‘Science and Speculations’ focuses on the value of curiosity driven research for the future society, culture and economy. Erasmus MC has expressed the need for visual communication of experimental scientific research, in order to show its relevance to a broader audience. What could be the role of speculation, experiment, serendipity and imagination for science and innovation? What happens when art, design and science meet? Collaborations between these fields provide new professional opportunities for artists, designers, animators, data designers and other fields of visual communication.


Erasmus MC and Willem de Kooning Academy invite their students and staff to an interactive seminar that explores and discusses collaborative encounters between the Arts and Sciences. Starting point is the research question: how to tell the story of experimental scientific research through speculation, storytelling and visualisation?


Students from WdKA, students from the ErasmusMC PhD programme, scientists, artists, designers.

Programme Outline

The morning session introduces speakers from design, art, science, journalism. In their work, science, art and design merge. They will elaborate on the research question from their specific professional perspectives. In their presentations, questions for the afternoon session will be addressed.

The afternoon session includes a design challenge for WdKA students of Commercial Practices, year 3: Data Design (data visualisation), Branding (communication, awareness), New Frontiers (speculation, bio-design) and Service Design (designing human experiences).

View the detailed programme here

Cover image:  Clever Francke, Living Cells, interactive installation.


Poster design: Maura Verkleij, Graphic Design, 3rd year, Commercial Practices, Branding