The pioneering potential of Dutch design is making waves all over the world.
An extract from the Dutch Design Foundation (DDF) press release: "Dutch Design Foundation (DDF) presents the potential of design - which transcends aesthetics - at NYCxDESIGN. Design is production, strategy and marketing - but, above all, design is a tool for radical innovation in systems, materials and underlying processes. DDF has entered into a cooperation with Ventura Projects and has selected four unique design talents for Ventura New York – the Dutch edition. ‘Jalila Essaïdi, Lilian van Daal, Nienke Hoogvliet (WdKA, Lifestyle, 2013) and Rick Tegelaar are the forerunners of this new movement: design-driven innovation’, says Martijn Paulen, director DDF.
Nienke Hoogvliet's ‘Kaumera’ is a vitally important innovation. She entered into a cross-disciplinary collaboration with the Dutch Water Boards to breathe new life into the waste generated by water treatment plants. And her work paid off! Nienke made an impressive discovery: this waste can be converted into absorbent alginate. Kaumera reduces water consumption when integrated into paint production processes. In addition, two natural dies that may change the textile industry forever can be produced from the waste. Nienke's work was exhibited previously at the Cooper Hewitt Design Triennial, in the V&A, in the Centre Pompidou and other respected museums."