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Mission statement

Mission statement

“It is our mission to help our students become the creating pioneers the economy is looking for, and to prepare them for their international professional careers.”

Right at the heart of the design city of Rotterdam is the Willem de Kooning Academy. Its striking complex of buildings houses many workshops and studios (‘stations’) where students can work on a very wide range of challenging projects. Students work individually or in teams and are supervised by tutors and visiting tutors. The Willem de Kooning Academy runs technical workshops from beginners to advanced level.

Students at Willem de Kooning Academy need to have visual intelligence and a high level of determination to succeed in their studies and in their profession. Our students do not wait for things to come to them, but will show initiative and take matters in their own hands. By working on realistic assignments and professional products, our students learn where they fit in and what their professional role is. This helps them develop a vision of what they can do in their chosen professions, where they wish to be in life and how they will be able to support themselves with their work. By the time our students have graduated, they have worked with other students from different departments on very complex projects. This allows them to build their networks and to work in a multidisciplinary team on projects that are important within the international context of today’s professional practice.

“Creating pioneers” is Willem de Kooning Academy’s mission. Pioneers – because the academy is not there to reproduce what already exists, but to put the applications and techniques available in the near future into practice right now. Our students themselves are the creative pioneers the creative sector so badly needs. Willem de Kooning Academy’s role is to help our students to become pioneers.

Would you like to know more on how we think about the curriculum of an academy of art and design in the 21st century? Then please read the essay ‘Re-inventing the art school‘, published by Willem de Kooning Academy and the research centre Creating010.

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